In addition to a stunning picture, the gorgeous glossy-black finish of the KDL-52XBR3 makes it an impressive centerpiece to any entertainment center. Featuring the BRAVIA Engine™ and a full High-Definition native LCD panel resolution, you'll see and hear details you never knew existed.


Full HD 1080 There are a lot of ways to define high-definition but Sony BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920x1080 Panel Resolution When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA XBR®-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.

BRAVIA Engine™ PRO Full Digital Video Processor Sony improved on the great benefits of the BRAVIA Engine™ by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (Native 1080p input signals are not processed through DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with-unparalleled picture quality.

Live Color Creation System featuring WCG-CCFL backlight technology Sony not only pushes resolution to the limits but also brings color reproduction to new heights. Live Color Creation achieves more precise and wider color reproduction using a combination of advanced chroma signal processing algorithms along with our WCG-CCFL (Wide Color Gamut Cold Cathode Fluorescent Lamp). The results have to seen to be believed. Clearer blues, more natural and broader range of greens...vibrant colors throughout any scene.

High Contrast Ratio Sony uses a dynamic backlighting system called ACE (Advanced Contrast Enhancement) on BRAVIA TVs. ACE automatically senses the APL (Average Picture Level) of the video signal and adjusts the intensity of the backlight for improved contrast. VESA test and measurement methods are applied yielding a contrast ratio of used 7000:1. This number represents the widest possible ratio between black and white contrast levels. Sony also measures their BRAVIA televisions with a more stringent method that measures the amount of black and white levels that can appear on the screen at the same time. This method yields a more real world measurement of 1300:1

HDMI™ and PC Connectivity Designed for maximum versatility, Sony’s BRAVIA XBR-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA XBR Series TVs include (3) HDMI 1080/60p inputs. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA XBR-Series Digital TV as a computer monitor.

Elegant floating glass design

ATSC Tuner

VESA compatible mounting holes

18-month warranty

Sony 52" BRAVIA™ XBR® LCD Flat Panel HDTVKDL-52XBR3